This presentation was delivered by ENZ Marketing & Comms Manager, Greater China, Lillian Zhang, to education agents at an Agent Seminar in Shanghai in March 2024. 

The presentation covered: 

• The key drivers of the consumer 

• China’s media/digital/social media landscape​ 

• The big four – WeChat, Little Red Book, Douyin and Bilibili (case studies included) 

• ENZ’s China local marketing plan​.