Unlocking China's Education Market: Insights and Tools for success

  • April 2024
  • ENZ
  • PDF (2.1 MB)

This presentation was delivered by ENZ Marketing & Comms Manager, Greater China, Lillian Zhang, to education agents at an Agent Seminar in Shanghai in March 2024. 

The presentation covered: 

  • The key drivers of the consumer 

  • China’s media/digital/social media landscape​ 

  • The big four – WeChat, Little Red Book, Douyin and Bilibili (case studies included) 

  • ENZ’s China local marketing plan​.