Export Market Opportunities for New Zealand Educational Publishers

  • December 2021
  • Other Author
  • PDF (2.1 MB)
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Through the Future Focus Programme (FFP) funding the Publishing Association of New Zealand (PANZ) commissioned Oreham Group to undertake research to identify priority international customers and markets to inform publishers of the specific changes that have occurred regarding buyer behaviour and demand following the onset of the COVID-19 pandemic; and make recommendations on the ways publishers can innovate to improve their export capability and reach. This report contains significant education intelligence covering education systems, government and procurement processes and cultural nuances by market, market channels and access that have value for more than just the publishing community.

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