Understanding Perceptions of the New Zealand Education Brand

  • November 2021
  • Other Author
  • PPTX (4.8 MB)
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ENZ wishes to understand the impact of New Zealand's COVID-19 related border restrictions on intentions and perceptions of New Zealand as an international education destination. The objectives are to understand:

a. How do New Zealand's border controls compare to competitors?

b. How have the decision criteria and student intentions been impacted by COVID-19?

c. How have the brand perceptions of New Zealand been impacted by COVID-19 and the border restrictions?

d. How is New Zealand's competitiveness in the international education market being impacted?

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